Make sure your text and background has the proper contrast. There's evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they're readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor. Check to see if your site complies with various contrast standards using the tool at http://snook.ca/technical/colour_contrast/colour.html .
Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.
There are a lot of web design programs available for sale, and they can help you create a great website. They are easy to understand, and your website will be up and ready before you know it. It doesn't matter how good your content is if your site is dated and unusable.
If you desire feedback from your visitors, design your site to include a feedback form rather than a guestbook. A feedback form lets your site visitors contact you without having anything negative be shown to everyone else who sees your site. If you have a guestbook then everyone can read both good and bad comments, something you really do not want people to see, especially when the comments are negative.
Every page of your website should have a way to return to the main page, or "home." This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.
You have a wealth of information online you can refer to when you're stuck in a site design jam. There is no shortage of websites from which you can draw inspiration. Find a website that you like, identify what makes that website appealing, and determine if it is an idea that you can borrow and improve upon. Remember that a successful website needs more creativity, not just the stuff you have borrowed from others. You have to make yours better.
In conclusion, one of the most important things to consider when creating a web site for your company is to use the best web design methods available. It would prove foolish to try to just get by. Ideally, you are much more comfortable with web design methods after reading the previous tips.